CASE STUDY
Connecting with hearts and minds
The Challenge
A passionate advocate for natural poultry care partnered with ExPR to elevate her presence and establish herself as the preeminent voice in her field. The goal was clear: to spotlight her unparalleled expertise and to weave her narrative into the fabric of public consciousness.
The Outcome
Through a meticulously crafted public relations campaign, the team navigated the complexities of media landscapes, securing 22 pieces of high-impact coverage. This wasn't just about numbers; it was about connecting with hearts and minds across platforms, culminating in an online readership that soared to 3.65 billion and a print circulation reaching 50,000 individuals.
