Case Study
A leading figure in mental health
The Challenge
A luminary in the field of mental health embarked on a journey with ExPR to amplify her voice and extend her influence. The goal was to spotlight her groundbreaking work and establish her as a leading figure in mental health advocacy and expertise.
The Outcome
The campaign curated a series of features that transcended traditional coverage, carefully woven to highlight her profound contributions to mental wellness. The result was a resonant chorus of 18 pieces of coverage, reaching an unprecedented online readership of 5.49 billion.
