Case Study
Establishing a leader in home organization
The Challenge
A renowned cleaning expert partnered with ExPR to elevate her profile and establish herself as a leading authority in home organization and cleaning. Through a strategic media campaign, our expert public relations team secured 33 features in top-tier publications, including Martha Stewart, Homes & Gardens, Real Simple, and Reader’s Digest, reaching an impressive audience of 4.78 billion readers. Our tailored pitches and compelling story angles highlighted Jill's unique expertise, resulting in significant media exposure and positioning her as a trusted specialist in her field.
The Outcome
The campaign's success not only amplified her visibility but also solidified her reputation as a go-to resource for home organization and cleaning expertise. This extensive coverage in prestigious outlets enhanced her credibility and influence, demonstrating the effectiveness of our strategic approach to public relations.
